The goal of Well Spent is to provide a fresh perspective on skateboarding, snowboarding and SCUBA diving; not just as activities, but as unique cultures, lifestyles, and mindsets. In other words, we want to encourage readers to consider certain aspects of each sport in ways they previously disregarded.
WhiteMachete’s posts will cover skateboarding in regards to its history, what’s going on in the industry, who is “making waves” and the various elements including but not limited to style, tricks, fashion, architecture, etc. Lowdiver’s posts will start with the history and beginnings of SCUBA. Then they will move into a focus on the newest technology that’s available for divers today. Agrarian’s posts will cover snowboarding specifically focusing in on events, new videos, and gear. It will also look into the lives of snowboarders and how they are impacting the world and influencing the future of the sport.
Each blogger’s post will usually feature a photograph or video clip to set the tone of their article. The bloggers will analyze and describe their current topic in a way that achieves the goals of this blog and is entertaining for the reader.
When someone visits the site they will first notice a hopefully captivating photograph that will encourage them to read the corresponding post. If they enjoyed the post, they will most likely read older posts and return to the site later for new ones and get hooked. The audience will most likely include people who have the same interest as the blogger is covering. For example, Agrarian’s audience will include the younger generation of snowboarders. WhiteMachete’s audience will be comprised primarily of college aged skateboarders. Lowdiver’s posts target a wide range of SCUBA enthusiasts of all different ages and skill levels.
Lowdiver will have a clear and concise blog with in-depth analysis of his topic. Agrarian will provide an appropriate mix of seriousness and humor, to entertain his audience while educating them. WhiteMachete will have an analytical tone mixed with some sarcastic humor. He wants to encourage readers to consider things in ways they previously have not but at the same time, do it in an entertaining way. The topics they will focus on are unique and can really only be grouped in broad categories, therefore each blogger will talk about something different.
WhiteMachete plans to build credibility by establishing himself as different from other bloggers and present a different way of thinking that earns the respect of his readers. His influences include hypebeast, WIskate, Thrasher Magazine, and Epicly Later'd. Lowdiver plans to build his credibility not only by checking out some of the other SCUBA blogs on the Internet, but to also use some of his photos and videos that he has and will upload himself. Agrarian plans to build credibility by keeping up to date with the latest news in snowboarding. His influences include TransWorldSnowboarding, Reelcomp, and highlyobsessed.
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